End User License Agreement

Effective as of 11th July, 2026

1. Acceptance of Terms

By registering for an account, accessing, or using datumsAI (“datumsAI” , “the Service” , “our platform”), you (“you” , “your” , “Customers” , “user”) agree to be bound by these Terms and Conditions (“Terms”). If you do not agree to these Terms, you may not use the Service. These Terms constitute a legally binding agreement between you and Hidden Brains Infotech FZCO, a company incorporated under the laws of Dubai, United Arab Emirates (“we” , “us” , “our” , “Company”).

2. Intended Use/Description of Service

datumsAI is a Software-as-a-Service (SaaS) platform intended to enable Customers and their Authorized Users to securely connect, interact with, analyze, and derive insights from their own data using artificial intelligence for legitimate business and operational purposes. The Service provides the following capabilities:

• Securely connect and integrate with a wide range of Customer-authorized data sources, including but not limited to databases, APIs, cloud storage platforms, enterprise applications, and other third-party services.
• The Service may include the processing of Customer Data, including documents, databases, spreadsheets, APIs, and other data sources that are connected, uploaded, or otherwise made accessible by the Customer within the Service.
• Query and interact with their connected data using AI-powered natural language conversations to retrieve information, generate insights, summarize content, and perform data analysis.
• Visualize, analyze, and explore Customer Data through interactive chat interfaces, reports, charts, dashboards, and other analytical tools available within the Service.
• Create, customize, and manage dashboards and reports for monitoring business metrics and operational performance.
• Upload or access documents and other Customer Data, where applicable, to enable the features and functionalities of the Service, including AI-powered search, analysis, summarization, and contextual responses.
• Manage user accounts, permissions, workspaces, and organizational access controls, and collaborate securely with authorized team members.

The Service is intended solely for the Customer's authorized business purposes and must be used in accordance with the applicable terms of this agreement, Privacy Policy, and all applicable laws and regulations.

For clarity, Customer Data is processed solely for the purpose of providing the requested functionality of the Service and is not used to train or improve the Licensor’s general-purpose artificial intelligence or machine learning models unless the Customer has expressly authorized such use in writing.

3. Eligibility and Account Registration

3.1 Eligibility

You must be at least 18 years old and legally capable of entering into binding contracts to use our Service. By using the Service, you represent and warrant that you meet these requirements.

3.2 Sign-in Process

• You may sign-in using the email/password provided by us or generated by yourself
• You are responsible for maintaining the confidentiality of your account credentials
• You agree to provide accurate, current, and complete information during registration
• You are responsible for all activities that occur under your account

3.3 Organization Accounts

• Upon sign-in, you will be assigned to an organization and you may modify your organization settings at any time using the organization administrator user account only.
• Organization administrators have additional rights and responsibilities over organizational data and members.

4. Data Handling and Privacy

4.1 Your Data

• Integration Credentials and Connected Data Sources: Connection credentials and authentication information (such as API keys, access tokens, database credentials, OAuth tokens, and other authorization credentials) used to connect Customer-authorized data sources are protected using industry-standard security measures and secure credential management practices. Where Customer Data is stored or cached by the Service to provide its functionality, appropriate technical and organizational safeguards are implemented to help protect the confidentiality, integrity, and availability of such data.
• Data Access: We do not store or copy the full content of your connected data sources. We only retain metadata, query logs, and limited output necessary to deliver the functionality of the Service. The company shall not be held liable for any data inconsistencies, corruption, deletion, unauthorized access, or disputes arising between the Partner and Customer systems.
• Chat History: Conversations with our AI system are stored to improve your experience, maintain context, and provide organizational visibility where applicable.

4.2 Data Processing

• We support integration with your preferred Large Language Models (LLMs) for AI-powered query processing. You have the flexibility to choose your preferred LLM and configure the platform using your own API key obtained directly from the respective LLM provider. All AI requests are processed exclusively through your own LLM account, ensuring that you retain full control over API usage, billing, and access credentials.
• We implement strict access controls and only allow read-only operations on your databases unless you explicitly grant other access
• The Service may process database schema, metadata, and structural information strictly for functional and analytical purposes
• You retain full control over what data is accessible through our platform via access scopes, exclusions, or permission settings

4.3 Compliance with Data Protection Laws

We are committed to processing personal data in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the Digital Personal Data Protection Act, 2023 (DPDPA).

• Legal Basis for Processing: We process personal data only where there is a valid legal basis, including performance of a contract, compliance with legal obligations, legitimate interests (under GDPR), and consent or other lawful grounds as prescribed under applicable laws, including the DPDPA.
• Data Subject / Data Principal Rights: Subject to applicable law, individuals may also have the right to restrict or object to processing, withdraw consent, and request data portability. Requests can be exercised in accordance with the procedures set out under GDPR and DPDPA.
• Data Retention: Personal data is retained only for as long as necessary to fulfill the purposes for which it was collected, including for the performance of contractual obligations, compliance with legal requirements, and enforcement of legal rights, after which it is securely deleted or anonymized.
• Grievance Redressal / Data Protection Contact: For any privacy-related queries, requests, or grievances, you may contact our designated data protection or grievance officer at [email protected], in accordance with applicable legal requirements.

4.4 International Data Transfers

Your personal data may be transferred to and processed in jurisdictions other than your country of residence, where our affiliates or service providers operate. In such cases, we ensure that appropriate safeguards and protection measures are implemented in accordance with applicable data protection laws to protect your personal data.

5. Use of the Service

5.1 Permitted Use

You may use the Service for legitimate business purposes to analyze and query your own databases and data.

5.2 Prohibited Use

You may not:

• Use the Service for any unlawful purpose or in violation of applicable laws
• Attempt to gain unauthorized access to our systems or other users’ data
• Upload, transmit, or process any malicious code, viruses, or harmful content
• Attempt to reverse engineer, decompile, or extract the source code of the Service; or copy, reproduce, duplicate, or claim any ownership or proprietary rights in the Service or its documentation
• Use the Service to process personal data of others without proper legal basis
• Violate any third-party rights, including intellectual property rights
• Attempt to circumvent our security measures or access controls
• Use the Service to compete with us or develop competing products
• Rent, lease, sublicense, distribute, assign, or otherwise transfer the Service, in whole or in part, to any third party without prior written consent from the Licensor
• Use the Service to provide services to third parties, including but not limited to time-sharing, outsourcing, training external users (such as franchisees or distributors), or operating business functions on behalf of third parties, unless expressly authorized under this Agreement
• Remove, alter, or obscure any copyright, trademark, or other proprietary notices contained in or on the Service
• Permit access to or use of the Service by any third party, including auditors or external entities, except where expressly authorized for the User’s legitimate internal business purposes, and in no event allow third parties to use the Service for their own business operations

5.3 Usage Policies and Obligations

• You may permit only your authorized, named users to access the Service, and each set of access credentials may be used by one individual user only and may not be shared or reassigned.
• You are solely responsible for ensuring that your use of the Service complies with all applicable laws (including privacy and intellectual property laws) and with any terms and acceptable use policies of third-party AI or LLM providers used through the Service. We may remove content and suspend or terminate access without prior notice if we believe your use violates these Terms, applicable law, or third-party terms.
• You must not use the Service to send unsolicited or deceptive communications, to host or transmit unlawful, infringing, defamatory, obscene, harmful, or malicious content (including viruses or harmful code), to impersonate others or mislead for financial gain, or to engage in fraudulent, criminal, or otherwise unlawful activity.
• You must comply with any usage limits or fair usage thresholds applicable to your subscription. If you exceed agreed limits, we may restrict the Service or require you to upgrade your plan or purchase additional capacity, and additional fees may apply.
• You must not interfere with or attempt to circumvent the normal operation, security, or technical limits of the Service, place an unreasonable load on our infrastructure, perform unauthorized access attempts, data extraction, reverse look-ups, or tracing of other users, or otherwise misuse or abuse the Service.

5.4 Database Security

• You are responsible for the security of your database credentials and connections
• You should follow database security best practices and limit access appropriately
• You acknowledge that our Service requires read access to your databases to function

5.5 Server Hosting

• The Service may be hosted either on infrastructure managed by the Company (“Our Hosting”) or on infrastructure managed or controlled by you (“Client Hosting”), as specified in the applicable order form or agreement.
• Unless expressly agreed otherwise, the Service will be provided via Our Hosting, where we provision and manage the application environment using our selected cloud providers and apply our standard security measures.
• In a Client Hosting model, you are responsible for provisioning, configuring, securing, monitoring, and maintaining the hosting environment (including any cloud accounts, virtual machines, storage, networking, backups, and access controls), and for ensuring it meets our minimum technical requirements.
• Our uptime, performance, backup, and disaster recovery commitments apply only to Our Hosting environments; we are not responsible for unavailability, data loss, or security incidents arising from Client Hosting, your networks, or third-party services under your control, unless expressly agreed in writing.

6. Billing Terms

6.1 Subscription Fees

• The Customer shall pay the applicable subscription fees as specified in the selected pricing plan.
• Fees are exclusive of applicable taxes unless expressly stated otherwise.

6.2 Billing Cycle:

Subscription fees are billed in advance on a monthly or annual basis, depending on the selected subscription plan.

6.3 Automatic Renewal:

Unless cancelled before the renewal date, subscriptions automatically renew for the same subscription period, and the applicable subscription fees will be charged using the selected payment method.

6.4 Payment Methods:

Payments may be made using approved credit/debit cards or other payment methods supported by the Platform.

6.5 Late or Failed Payments:

If a payment is unsuccessful or remains outstanding, the Licensor may suspend or restrict access to the Services until all outstanding amounts are paid in full.

6.6 Price Changes:

We reserve the right to revise subscription fees by providing prior notice (e.g., 30 days). Updated fees will apply upon the next renewal period.

6.7 Taxes:

The Customer is responsible for all applicable taxes, duties, VAT, GST, or similar governmental charges unless otherwise specified.

6.8 Refund Policy:

Subscription fees are generally non-refundable except where required by applicable law or expressly stated in a separate refund policy.

6.9 Cancellation:

Customers may cancel their subscription at any time. Cancellation prevents future renewals but does not entitle the Customer to a refund for the current billing period unless required by applicable law.

6.10 Third-Party Payment Processors:

Payments are processed by authorized third-party payment providers. Their processing of payment information is governed by their respective privacy policies and terms.

7. Artificial Intelligence and Third-Party Services

7.1 AI Processing

• Our Service uses AI models from but not limited to OpenAI and Google to interpret and respond to your queries
• AI responses are generated based on your data and may not always be accurate
• You should verify AI-generated insights before making business decisions
• We cannot guarantee the accuracy, completeness, or reliability of AI responses

7.2 Third-Party Services

datumsAI integrates with selected third-party providers to deliver core functionalities such as authentication, secure credential storage, payment processing, email delivery, AI-powered query handling, and analytics.

These services may include, for example:

• AI Service Providers (The selection of the Large Language Model (LLM) to be used for the services shall be determined by you)
• Payment Processors
• Communication Tools

Your use of these services through our platform may be subject to their own terms and privacy policies.

Where required, we ensure appropriate data protection safeguards are in place.

Analytics Processing Disclaimer

• No Opt-Out: Analytics collection is mandatory for service operation and cannot be disabled
• Data Minimization: Only anonymous, aggregated usage patterns are collected - no personal or business data content
• Service Dependency: Continued use of the Service constitutes ongoing consent to analytics data collection

8. Intellectual Property

8.1 Ownership

The Service, including without limitation all software, source code, object code, algorithms, models, databases, user interfaces, content, designs, documentation, and underlying technology, together with all intellectual property rights therein, are and shall remain the sole and exclusive property of the datumsAI product of Hidden Brains Infotech FZCO and/or its licensors, and are protected under applicable intellectual property laws.

8.2 License Grant

Subject to the terms of this Agreement, the Company grants the User a limited, non-exclusive, non-transferable, non-sublicensable, and revocable license to access and use the Service solely for its internal business purposes.

8.3 Trademark Usage

All trademarks, logos, and service marks associated with datumsAI are and shall remain the exclusive property of the Company. The User shall not use, display, or reproduce such trademarks without the Company’s prior written consent.

8.4 Reservation of Rights

Except for the limited rights expressly granted under this Agreement, no rights, title, or interest in or to the Service or any intellectual property rights are transferred or assigned to the User. All rights not expressly granted are reserved by the Company.

8.5 Feedback

If the User provides any suggestions, feedback, or improvements relating to the Service, the Company shall have the unrestricted right to use, modify, and incorporate such feedback without any obligation or compensation to the User.

8.6 Your Content

• You retain ownership of your data and content
• You grant us a permission to process your data as necessary to provide the Service
• You represent that you have the right to use and share any data you provide to the Service

9. Disclaimer of Warranties

The service is provided “as is” and “as available” without warranties of any kind, express or implied. We disclaim all warranties, including but not limited to:

• Merchantability, fitness for a particular purpose, and non-infringement
• Uninterrupted or error-free operation
• Accuracy, reliability, or completeness of content or data
• Security of data transmission or storage

You acknowledge that:

• Computer systems may experience downtime, errors, or security vulnerabilities, or interruptions
• While we implement robust security measures, no system is entirely immune to potential risks or unauthorized access
• AI-generated responses may contain inaccuracies or errors
• Database connectivity may be affected by factors outside our control
• Data processing services may have limitations or interruptions

10. Limitation of Liability

To the fullest extent permitted by applicable law, the limitations, exclusions, and disclaimers of liability set forth in this Section shall apply regardless of the form of action, whether in contract, tort (including negligence), strict liability, statute, or otherwise, and regardless of whether any limited remedy fails of its essential purpose. Nothing in these Terms shall exclude or limit either party’s liability for fraud, fraudulent misrepresentation, willful misconduct, gross negligence, payment obligations, infringement or misappropriation of intellectual property rights, breach of confidentiality, or any liability that cannot be excluded or limited under applicable law.

10.1 Liability Cap

Our total liability to you for any claims arising from or related to these terms or the service shall not exceed the amount you paid us as license fees in the 6 months preceding the claim.

10.2 Excluded Damages

We shall not be liable for:

• Indirect, incidental, special, consequential, or punitive damages
• Loss of profits, revenue, data, or business opportunities
• Business interruption or operational delays
• Damage to reputation or goodwill
• Costs of substitute services
• Damages arising from data breaches, unauthorized access, or security incidents
• Damages caused by AI inaccuracies or misinterpretations
• Damages resulting from third-party service failures

10.3 Data Loss and Security

WE SHALL NOT BE LIABLE FOR:

• Loss, corruption, or unauthorized access to your data
• Consequences of database connectivity issues
• Actions taken based on AI-generated insights or recommendations
• Damages from third-party service interruptions or failures

11. Indemnification

You agree to indemnify, defend, and hold harmless the Company, its officers, directors, employees, and agents from any claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising from:

• Your use of the Service or violation of these Terms
• Your violation of any law or third-party rights
• Your data or content, including any claims of infringement
• Unauthorized access to your account or databases
• Your failure to comply with applicable data protection laws
• Any negligent acts or omissions in your use of the Service

12. Termination

12.1 Termination by You

You may terminate your subscription or account at any time through your account settings or by providing written notice to us. Unless otherwise stated in your subscription plan, termination shall take effect at the end of the then-current billing period, and any fees paid are non-refundable.

If you are no longer part of the current organization or are no longer using the application and wish to request deletion of your personal or sensitive personal data and related information from our database, you may write to us at [email protected], along with the reason for your request. This will assist us in evaluating and processing your request. Please note that, in certain cases, due to overriding legal, regulatory, or governmental requirements, we may be unable to fulfill such requests. Where applicable, the reasons for such decisions will be communicated to you.

12.2 Termination by Us

We may suspend or terminate your access to the Services, in whole or in part, immediately upon written notice if:

• You materially breach these Terms and, where the breach is capable of being cured, fail to remedy such breach within thirty (30) days after receiving written notice;
• You fail to pay any undisputed fees when due;
• Your use of the Services poses a security, legal, or operational risk to us, the Services, or any third party;
• We are required to do so by applicable law, regulation, or a lawful order of a governmental authority; or
• You become insolvent, enter bankruptcy or liquidation proceedings, or cease business operations.

12.3 Effect of Termination

Upon termination:

• Your right to access and use the Services shall immediately cease.
• We may delete your account and Customer Data following the applicable retention period set out in our Privacy Policy or as otherwise agreed in writing.
• Any stored credentials, authentication tokens, and database connection details will be securely deleted.
• All outstanding fees and payment obligations accrued prior to termination shall remain immediately due and payable.
• Any provisions that by their nature are intended to survive termination, including those relating to intellectual property, confidentiality, payment obligations, disclaimers, limitation of liability, indemnification, governing law, and dispute resolution, shall survive termination.

13. Privacy and Data Protection

13.1 Policy

The Privacy Policy and Terms & Conditions published on the website shall form an integral part of this Agreement and shall be binding upon all users accessing the Services.

13.2 Data Security

While we implement reasonable security measures, you acknowledge that no system is 100% secure and we cannot guarantee absolute security of your data.

13.3 Breach Notification

We will notify affected users of security breaches as required by applicable law and within 72 hours of becoming aware of the breach.

14. Force Majeure

We shall not be liable for any delay or failure to perform due to events beyond our reasonable control, including:

• Natural disasters, pandemics, or acts of God
• Government actions, laws, or regulations
• Internet or telecommunications failures
• Third-party service provider outages
• Cyber attacks or security incidents not caused by our negligence

15. Governing Law and Jurisdiction

These Terms shall be governed by and construed in accordance with the laws of the applicable jurisdiction of the Company. Any disputes arising out of or in connection with these Terms shall be subject to the exclusive jurisdiction of the competent courts of Dubai, United Arab Emirates, and you hereby consent to such jurisdiction.

16. Modifications to Terms

We may modify these Terms at any time by posting updated terms on our website. Material changes will be communicated with 2 weeks notice. Continued use of the Service constitutes acceptance of modified Terms.

17. Miscellaneous

17.1 Severability

If any provision is found unenforceable, the remaining provisions remain in full force and effect.

17.2 Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and the Company.

17.3 Assignment

Neither party may assign or transfer any of its rights or obligations under these Terms without the prior written consent of the other party, which shall not be unreasonably withheld, conditioned, or delayed.

17.4 Waiver

The failure or delay of either party to enforce any provision of these Terms or to exercise any right under these Terms shall not constitute a waiver of that provision or right, nor shall it prevent that party from enforcing such provision or exercising such right at a later time.

17.5 Contact Information

For questions about these Terms, contact us at:

Email: [email protected]

By registering for an account or using our Service, you acknowledge that you have read, understood, and agree to be bound by these Terms and Conditions.