BackThis Privacy Policy is designed to help you understand how Hidden Brains Infotech FZCO (“We", "Us", “Licensor", or "Our") collects, uses, processes, stores, and protects your data when you access or use the datumsAI platform and its associated AI-powered services (collectively, the "Services").
By using the Services, you ("You," "Your," or "Licensee") acknowledge and agree to the terms outlined in this Privacy Policy, including the collection, transfer, processing, storage, disclosure, and other uses of your information as described herein.
We ask for only the least amount of information necessary, gathering only what we believe is essential for doing business, or for the specific transaction at hand. We let customers know the information we have on them and allow them to opt out of specific engagements. The goal of this policy is to make explicit the information we gather, how we will use it, and how we will not.
Scope of this Privacy Policy
This Privacy Policy applies to Websites, products and services provided by Licensor.
This Privacy Policy is divided into three parts:
Part I - Information Licensor collects and controls
This part deals with how Licensor collects and uses information about website visitors, potential customers, users of Licensor's products and services, and others who contact Licensor through forms or email addresses published on or linked to our websites. What information Licensor collects:
We collect information about you only if we need the information for some legitimate purpose. Licensor will have information about you only if (a) you have provided the information yourself, (b) Licensor has automatically collected the information, or (c) Licensor has obtained the information from a third party. Below we describe the various scenarios that fall under each of those three categories and the information collected in each one.
- Information that you provide us
A. Account signup: When you sign up for an account to access one or more of our services, we ask for information like your name, contact number, email address, company name and country etc. to complete the account signup process. You'll also be required to choose a unique username and a password for accessing the created account. You may also provide us with more information such as your photo, time zone and language, but we don't require that information to sign up for an account.
B. Payment processing: When you buy something from us, we ask you to provide your name, contact information, and credit card information or other payment account information. When you submit your card information, we store the name and address of the cardholder, the expiry date and the last four digits of the credit card number. We do not store the actual credit card number. For quick processing of future payments, if you have given us your approval, we may store your credit card information or other payment information in an encrypted format in the secured servers of our Payment Gateway Service Providers.
C. Testimonials: When you authorize us to post testimonials about our products and services on websites, we may include your name and other personal information in the testimonial. If you wish to update or delete your testimonial, you can contact us at [email protected].
D. Interactions with Licensor: We may record, analyze and use your interactions with us, including email, telephone, and chat conversations with our sales and customer support professionals, for improving our interactions with you and other customers.
- Information that we collect automatically
A. Information from browsers, devices and servers: When you visit our websites, we collect information that web browsers, mobile devices and servers make available, such as the internet protocol address, browser type, language preference, time zone, referring URL, date and time of access, operating system, mobile device manufacturer and mobile network information. We include these in our log files to understand more about visitors to our websites.
B. Information from cookies and tracking technologies: We use temporary and permanent cookies to identify users of our services and to enhance user experience. We embed unique identifiers in our downloadable products to track usage of the products. We also use cookies, beacons, tags, scripts, and other similar technologies to identify visitors, track website navigation, gather demographic information about visitors and users, understand email campaign effectiveness and for targeted visitor and user engagement by tracking your activities on our websites. We mostly use first-party cookies and do not use third-party cookies or other third-party tracking technologies on our websites for non-essential or intrusive tracking. We also use first-party Local Storage Objects (LSOs) such as HTML5 to store content information and preferences to provide certain features.
C. Information from application logs and mobile analytics: We collect information about your use of our products, services and mobile applications from application logs and in-house usage analytics tools, and use it to understand how your use and needs can improve our products. This information includes clicks, scrolls, features accessed, access time and frequency, errors generated, performance data, storage utilized, user settings and configurations, and devices used to access and their locations.
- Information that we collect from third parties
A. Referrals: If someone has referred any of our products or services to you through any of our referral programs, that person may have provided us your name, email address and other personal information. You may contact us at [email protected] to request that we remove your information from our database. If you provide us information about another person, or if another person gives us your information, we will only use that information for the specific reason for which it was provided to us.
B. Information from our reselling partners and service providers: If you contact any of our reselling partners, or otherwise express interest in any of our products or services to them, the reselling partner may pass your name, email address, company name and other information to us. If you register for or attend an event that is sponsored by Licensor, the event organizer may share your information with us. Licensor may also receive information about you from review sites if you comment on any review of our products and services, and from other third-party service providers that we engage for marketing our products and services.
C. Information from social media sites and other publicly available sources: When you provide feedback or reviews about our products, interact, or engage with us on marketplaces, review sites or social media sites such as Facebook, Twitter, LinkedIn and Instagram through posts, comments, questions and other interactions, we may collect such publicly available information, including profile information, to allow us to connect with you, improve our products, better understand user reactions and issues, or to reproduce and publish your feedback on our websites. We must tell you that once collected, this information may remain with us even if you delete it from these sites. datumsAI may also add and update information about you, from other publicly available sources.
- Purposes for using information
In addition to the purposes mentioned above, we may use your information for the following purposes:
A. To operate, maintain, enhance and provide features of the Service, including to train and improve any underlying algorithms that power our technology, improve, or train generalized AI and/or ML mechanism;
B. To communicate with you (such as through email) about products that you have downloaded and services that you have signed up for, changes to this Privacy Policy, changes to the Terms of Service, or important notices;
C. To understand and analyze how you use our Service and develop new products, Service, features, and functionality;
D. To keep you posted on new products and services, upcoming events, offers, promotions and other information that we think will be of interest to you;
E. To ask you to participate in surveys, or to solicit feedback on our products and services;
F. To set up and maintain your account, and to do all other things required for providing our services, such as enabling collaboration, providing website and mail hosting, and backing up and restoring your data;
G. To understand how users use our products and services, to monitor and prevent problems, and to improve our products and services;
H. To provide customer support, and to analyze and improve our interactions with customers;
I. To detect and prevent fraudulent transactions and other illegal activities, to report spam, and to protect the rights and interests of Licensor;
J. To update, expand and analyze our records, identify new customers, and provide products and services that may be of interest to you;
K. To analyze trends, administer our websites, and track visitor navigations on our websites to understand what visitors are looking for and to better help them;
L. To monitor and improve marketing campaigns and make suggestions relevant to the user.
- Legal bases for collecting and using information
A. Legal processing bases applicable to Licensor: Our legal basis for information collection and use depends on the personal information concerned and the context in which we collect it. Most of our information collection and processing activities are typically based on (i) contractual necessity, (ii) one or more legitimate interests of Licensor or a third party that are not overridden by your data protection interests, or (iii) your consent. Sometimes, we may be legally required to collect your information, or may need your personal information to protect your vital interests or those of another person.
B. Withdrawal of consent: Where we rely on your consent as the legal basis, you have the right to withdraw your consent at any time, but this will not affect any processing that has already taken place.
C. Legitimate interests notice: Where we rely on legitimate interests as the legal basis and those legitimate interests are not specified above, we will clearly explain to you what those legitimate interests are at the time that we collect your information.
- Your choice in information use
A. Opt out of non-essential electronic communications: You may opt out of receiving informational updates and other non-essential messages by using the 'unsubscribe' function included in all such messages. However, you will continue to receive essential notices and emails such as account notification emails (password change, renewal reminders, etc.), security incident alerts, security and privacy update notifications, and essential transactional and payment related emails.
B. Disable cookies: You can disable browser cookies before visiting our websites. However, if you do so, you may not be able to use certain features of the websites properly.
C. Optional information: You can choose not to provide optional profile information such as your photo. You can also delete or change your optional profile information. You can always choose not to fill in non-mandatory fields when you submit any form linked to our websites.
- Who we share your information with
All Licensor entities have access to the information covered in Part I. We do not sell any personal information. We share your information only in the ways that are described in this Privacy Policy, and only with parties who adopt appropriate confidentiality and security measures.
A. Employees and independent contractors: Employees and independent contractors of relevant Licensor entities have access to the information covered in Part I on a need-to-know basis. We require all employees and independent contractors of Licensor group entities to follow this Privacy Policy for personal information that we share with them.
B. Third-party service providers: We may need to share your personal information and aggregated or de-identified information with third-party service providers that we engage, such as marketing and advertising partners, event organizers, web analytics providers and payment processors. These service providers are authorized to use your personal information only as necessary to provide these services to us.
C. Reselling partners: We may share your personal information with our authorized reselling partners in your region, solely for the purpose of contacting you about products that you have downloaded or services that you have signed up for. We will give you an option to opt out of continuing to work with that partner.
D. Marketplace application developers: When you install or purchase any application developed using datumsAI's APIs that is posted on datumsAI's online marketplace, your name and email address will be shared with the developer of the application, so they may engage with you directly as the provider of that application or service. Licensor does not control the use of your personal information by the developers, which will be based on their own privacy policies.
E. Analytics Partners: We may use third party analytics services such as Google Analytics to collect and process certain analytics data. Google Analytics may also collect information about your use of other websites, apps, and online resources.
F. As Required by Law and Similar Disclosures: We may access, preserve, and disclose your information if we believe doing so is required or appropriate to: (a) comply with law enforcement requests and legal process, such as a court order or subpoena; (b) respond to your requests; or (c) protect your, our, or others' rights, property, or safety.
G. Merger, Sale, or Other Asset Transfers: We may transfer your information to service providers, advisors, potential transactional partners, or other third parties in connection with the consideration, negotiation, or completion of a corporate transaction in which we are acquired by or merged with another company or we sell, liquidate, or transfer all or a portion of our assets. The use of your information following any of these events will be governed by the provisions of this Privacy Policy in effect at the time the applicable information was collected.
H. Other cases: Other scenarios in which we may share the same information covered under Parts I and II are described in Part III.
- Your rights with respect to information we hold about you as a controller
You have the following rights with respect to information that the Licensor holds about you.
A. Right to access: You have the right to access (and obtain a copy of, if required) the personal information that you have shared with us.
B. Right to rectification: You have the right to update the information we hold about you or to rectify any inaccuracies. Based on the purpose for which we use your information, you can instruct us to add supplemental information about you in our database.
C. Right to erasure: You have the right to request that we delete your personal information in certain circumstances, such as when it is no longer necessary for the purpose for which it was originally collected.
D. Right to restriction of processing: You may also have the right to request to restrict the use of your information in certain circumstances, such as when you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
E. Right to data portability: You have the right to transfer your information to a third party in a structured, commonly used and machine-readable format, in circumstances where the information is processed with your consent or by automated means.
F. Right to object: You have the right to object to the use of your information in certain circumstances, such as the use of your personal information for direct marketing.
G. Right to complain: You have the right to complain to the appropriate supervisory authority if you have any grievance against the way we collect, use or share your information. This right may not be available to you if there is no supervisory authority dealing with data protection in your country.
- Information that you provide us
Part II - Information that Licensor processes on your behalf
This part deals with how datumsAI handles data that you entrust to datumsAI when you use our products and services, or when you share any personal or confidential information with us while requesting customer support.
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Information entrusted to Licensor and purpose
Information provided in connection with services : You may entrust information that you or your organization (“you”) control, to Licensor in connection with use of our services or for requesting technical support for our products. This includes information regarding your customers and your employees (if you are a controller) or data that you hold and use on behalf of another person for a specific purpose, such as a customer to whom you provide services (if you are a processor). The data may either be stored on our servers when you use our services, or transferred or shared to us as part of a request for technical support or other services.
(All the information entrusted to Licensor is collectively termed “service data”) - Ownership and control of your service data
We recognize that you own your service data. We provide you complete control of your service data by providing you the ability to (i) access your service data, (ii) share your service metadata through supported third-party integrations. - How we use service data
We process your service data when you provide us instructions through the various modules of our services. - Who we share service data with
A. Licensor and third party sub-processors: In order to provide services and technical support for our products, the contracting entity within Licensor engages other group entities and third parties.
B. Employees and independent contractors: We may provide access to your service data to our employees and individuals who are independent contractors of Licensor entities involved in providing the services (collectively our “employees”) so that they can (i) identify, analyze and resolve errors, (ii) manually verify emails reported as spam to improve spam detection, or (iii) manually verify scanned images that you submit to us to verify the accuracy of optical character recognition. We ensure that access by our employees to your service data is restricted to specific individuals, and is logged and audited. Our employees will also have access to data that you knowingly share with us for technical support or to import data into our products or services. We communicate our privacy and security guidelines to our employees and strictly enforce privacy safeguards within datumsAI.
C. Collaborators and other users: Some of our products or services allow you to collaborate with other users or third parties. Initiating collaboration may enable other collaborators to view some or all of your profile information.
D. Third-party integrations: Most of our products and services support integrations with third-party products and services. In case of third-party integrations, you may be allowing the third party to access your service data and personal information about you. We encourage you to review the privacy practices of the third-party services.
E. Other cases: Other scenarios in which we may share information that are common to information covered under Parts I and II are described in Part III.
- Retention of information
We hold the data in your account as long as you choose to use datumsAI Services. Once you terminate your datumsAI user account, your data log files will eventually get deleted from the active log.
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Information entrusted to Licensor and purpose
Part III - General
This part deals with topics that are relevant to both Parts I and II, and other general topics such as Licensor's security commitments and how we will inform you when we change this Privacy Policy.
- Automation and Artificial Intelligence
In order to provide enhanced productivity and predictive capabilities to our users, we employ a variety of technologies such as artificial intelligence and machine learning. In keeping with Licensor's promise not to exploit your data in a way that is not respectful of your privacy and confidentiality expectations. - External links on our websites
Some pages of our websites may contain links to websites that are not linked to this Privacy Policy. If you submit your personal information to any of these third-party sites, your personal information is governed by their privacy policies. As a safety measure, we recommend that you not share any personal information with these third parties unless you’ve checked their privacy policies and assured yourself of their privacy practices. - Blogs and forums
We offer publicly accessible blogs and forums on our websites. Please be aware that any information you provide on these blogs and forums may be used to contact you with unsolicited messages. We urge you to be cautious in disclosing personal information in our blogs and forums. Licensor is not responsible for the personal information you elect to disclose publicly. Your posts and certain profile information may remain even after you terminate your account with datumsAI. To request the removal of your information from our blogs and forums, you can contact us at [email protected]. - Disclosures in compliance with legal obligations
We may be required by law to preserve or disclose your personal information and service data to comply with any applicable law, regulation, legal process or governmental request, including to meet national security requirements. - Enforcement of our rights
We may disclose personal information and service data to a third party if we believe that such disclosure is necessary for preventing fraud, spam filtering, investigating any suspected illegal activity, enforcing our agreements or policies, or protecting the safety of our users. - Business Transfers
We do not intend to sell our business. However, in the unlikely event that we sell our business or get acquired or merged, we will ensure that the acquiring entity is legally bound to honor our commitments to you. We will notify you via email or through a prominent notice on our website of any change in ownership or in the uses of your personal information and service data. We will also notify you about any choices you may have regarding your personal information and service data. - Retention of information
We retain your personal information for as long as it is required for the purposes stated in this Privacy Policy. Sometimes, we may retain your information for longer periods as permitted or required by law, such as to maintain suppression lists, prevent abuse, if required in connection with a legal claim or proceeding, to enforce our agreements, for tax, accounting, or to comply with other legal obligations. When we no longer have a legitimate need to process your information, we will delete or anonymize your information from our active databases. We will also securely store the information and isolate it from further processing on backup discs until deletion is possible. - Security
We make reasonable efforts to protect your information by using safeguards designed to improve the security of the information we maintain. However, as no electronic transmission or storage of information can be entirely secure, we can make no guarantees as to the security or privacy of your information. - Children
We do not knowingly collect, maintain, or use personal information from children under 13 years of age, and no part of our Service is directed to children. If you learn that a child has provided us with personal information in violation of this Privacy Policy, then you may alert us at [email protected]. - Legal Basis for Processing
When we process your personal information, we will only do so when we have a valid “legal basis”, including as set forth below:
A. Consent: We have your consent to do so. For example, we may ask for your consent to use non-essential cookies.
B. Contractual Necessity: We need to use your personal information to perform our responsibilities under our contract with you (e.g., processing payments for and providing the Service).
C. Legitimate Interests: We or a third party have a legitimate interest in processing your personal information. For example, we may process your personal information to communicate with you about changes to the Service, and to provide, secure, and improve the Service. We only rely on this legal basis when our or a third party’s legitimate interests are not overridden by your rights and interests.
D. Compliance with a Legal Obligation: We have a legal obligation to use your personal information, for example to comply with tax and accounting obligations.
- Your Rights
You have certain rights and protections regarding the processing of your personal information. Unless otherwise provided under applicable law, you have the following rights:
A. Access and Portability: You may ask us to provide you with a copy of the personal information we maintain about you, including a machine-readable copy of the personal information that you have directly provided to us, and request information about its processing.
B. Rectification and Deletion: You may ask us to update and correct inaccuracies in your personal information, or to have the information anonymized or deleted, as appropriate.
C. Restriction and Objection: You may ask us to restrict the processing of your personal information, or object to such processing.
D. Consent Withdrawal: You may withdraw any consent you previously provided to us regarding the processing of your personal information, at any time and free of charge. We will apply your preferences going forward and this will not affect the lawfulness of the processing before you withdraw your consent.
You may exercise your rights by following the instructions under “Privacy Rights” above, or by contacting us using the contact details at the end of this Policy. Before fulfilling your request, we may ask you to provide reasonable information to verify your identity. Please note that there are exceptions and limitations to each of these rights, and that while any changes you make will be reflected in active user databases instantly or within a reasonable period of time, we may retain personal information for backups, archiving, prevention of fraud and abuse, analytics, satisfaction of legal obligations, or where we otherwise reasonably believe that we have a legitimate reason to do so. In addition, certain choices may make it impossible to provide our Service. For instance, if you ask us to delete all your personal information and no exception applies, we will no longer be able to provide the Service since certain personal information, such as an email address, are required to provide the Service. We will inform you when you will need to permanently delete your account in order to satisfy a request you have made.
- Compliance with this Privacy Policy
We make every effort, including periodic reviews, to ensure that personal information you provide is used in conformity with this Privacy Policy. If you have any concerns about our adherence to this Privacy Policy or the manner in which your personal information is used, kindly write to us [email protected]. We'll contact you, and if required, coordinate with the appropriate regulatory authorities to effectively address your concerns.
We may update this Policy from time to time. We will make such changes by posting the new Policy on this page. You are advised to review this Policy periodically for any changes. Changes to this Policy are effective when they are posted on this page.
- Automation and Artificial Intelligence